Creating, maintaining, and promoting your personal brand in today’s world is more important than ever. Tom Peters, in his 1997 book The Brand Called You, had this to say:
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.
Establishing your personal brand is the process of developing a mark that is created around your personal name or your career. This mark is used to represent your brand by communicating your skills, personality and values. The uniqueness of your personal brand draws people to your product, your services, your message. Creating your personal brand is about who you are and what you have to offer.
Your personal brand allows you to sends a clear, consistent message about you. This is a very powerful marketing tool. Having a strong, authentic personal brand helps people to identify:
- What you’re good at.
- What sets you apart from everyone else.
- What establishes you as an industry expert.
Keep these 3 things in mind as you begin to create your personal brand:
Your personal brand is YOU:
Your personal brand includes everything you say, post, write, pin, photograph, Instagram, Facebook, Google+, like, tweet, think, and do. People are watching. What message are you wanting to send to potential customers, employers, or any other individuals in your network with each action you take? Always consider what it is you want to represent before making that decision. It’s reported that 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older.* Your digital presence and how you maintain your personal brand is more important today than ever.
One of the most important aspects of branding is consistency:
Forbes has reported that it takes on average 5-7 brand impressions before someone will remember your brand.* You should be living your brand each and every day. You should not have to over think about what your brand stands for, what your brand promise is and how you can be a contributing and positive part of your brand story on a daily basis. Using social media to promote your personal brand provides you with an amazing opportunity to get a consistent yet dynamic and real brand message in front of hundreds and thousands of people each and every day. When you begin building your personal brand make sure to clearly define your goals and define your values and passions. Without having to overthink each action take, the message you send to your audience should authentically and sincerely reflect back on those defined goals and values every time.
Make yourself approachable:
Earning trust is imperative in business and life. One of the best and easiest ways to earn trust is to personally connect. Build relationships and understand that these relationships are going to take time to nurture. Consider this: would you hire a consultant, coach, or assistant that you’ve never heard of, worked with, or seen? Most likely, that answer is no. In today’s digital world, consumers have the luxury of getting to know and trust the person or company behind each purchase. This means you must go the extra mile to consistently make sure your personal brand is accessible. To do this, it is important that you are consistently active with your social media platforms, website, and offline networking. When it comes to social media, make sure you welcome new followers, reply using the commenter’s name, and create relevant content that is both educational and entertaining. Always seek feedback and encourage others to engage in a two-way conversation.
Lisa Quast from Forbes outlined these 6 essential steps to develop your personal brand:
- Define your overall aspirations.
- Conduct Research.
- Determine your brand attributes.
- Assess your current state.
- Create your game plan.
- Manage your brand.
Here at Sproutling, we’re all about connecting with you and helping you cultivate your personal brand in order to grow that brand into a healthy and stable business venture. We would love to meet with you over a cup of coffee to discuss where you are on this journey.