Buffalo Wild Wings & Why Nice Companies Finish First

Customer service, yo. It’s important.

Maybe you’ve seen the latest FB post that’s gone viral about Buffalo Wild Wing’s response to a beer bought for a fallen solider? If not, check out this article from The Blaze:

A Buffalo Wild Wings in Washington state has become the focus of a viral Internet post — all because of single beer.

Brian Avey, a server at the Buffalo Wild Wings in Tacoma, Washington, said a “military woman” came into the restaurant around lunchtime and attempted to order one Blue Moon and one Corona at the same time. But there was a problem: You can’t do that.

When Avey explained the state’s law of only allowing one beer at a time, the female vet said that the Corona she ordered wasn’t for her; it was for her brother who had died serving in Iraq.

Avey wrote on a now-viral Facebook post that the beer simply sat next to her at an empty place setting during the entirety of her lunch.

Buffalo Wild Wings picked up the tab for her brother’s beer, but that wasn’t the end of it.

“After she left, I didn’t have the heart to dump the beer out and throw it away, so I put it on top of the cooler next the American Flag,” Avey wrote. “When I showed my boss his response was Amazing… He said ‘That’s Fine, just do me a favor, put a fresh Lime in it Every Morning.’”

According to KIRO-TV, the store has been receiving calls of gratitude from all over the world.

“Thank you. An act of kindness goes a long way. It means a lot to me. Have a great rest of your day,” the woman, “a grateful soldier” wrote on the receipt before leaving the restaurant.


This is a great example of how Nice Companies Finish First–a great read by Peter Shankman & Karen Kelly so if you haven’t picked it up, you should.

The employee and manger of this Buffalo Wild Wings deserve a pat on the back for going beyond great customer service and actually seeing their customers as people–not just a means of generating revenue. They will most certainly see the benefit of their kindness through an increase of revenues–as they should! Companies that go above and beyond–or as Peter Shankman says, “one level nicer than crap,” deserve to see the growth due to those efforts. Check out Peter’s TED Talk here…you won’t regret it!